Perspectives on Leadership, Strategy,
and the Future of Organisations

Evidence-based thinking for senior leaders navigating change in East Africa's most demanding organisational environments.

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Strategy

Why 67% of Strategies Fail Before Year One

Most strategy failures aren't formulation problems — they're execution problems. We've spent eight years diagnosing the four accountability gaps that derail even the most thoughtfully crafted organisational strategies.

Adira OD Editorial·15 min read·March 2026

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Customer Experience

The Hidden Cost of Poor CX in East Africa

We analysed complaint data from 12 organisations. The average cost of a poor CX interaction is 3x more than most leaders estimate — and the ripple effects run deeper than churn.

Adira OD · 10 min read · Feb 2026

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Customer Experience

Building a CX Culture: 5 Levers That Actually Work

Culture change is hard. CX culture change is harder. Here are the five levers we've seen make a measurable difference — and why most organisations pull the wrong ones first.

Adira OD · 12 min read · Jan 2026

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Governance

The Board's Blind Spot: When Governance Becomes a Bottleneck

Boards are designed to provide oversight — but in fast-moving environments, poorly designed governance structures can slow down the very execution they're meant to protect.

Adira OD · 8 min read · Dec 2025

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Strategy

OKRs in the African Context: What Works, What Doesn't

OKRs imported wholesale from Silicon Valley often fail in East African organisations. Here's how to adapt the framework so it fits your culture, pace, and accountability structures.

Adira OD · 14 min read · Nov 2025

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Customer Experience

NPS Is Not Enough: The Metrics Your CX Team Should Also Be Tracking

Net Promoter Score is a useful starting point — but it tells you what customers felt, not where or why. Here are five CX metrics that give leadership teams the full picture.

Adira OD · 9 min read · Oct 2025

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Leadership

The Quiet Failure: When Leaders Stop Asking the Hard Questions

Organisational decline is rarely dramatic. It begins when leaders stop asking the uncomfortable questions that challenge assumptions and surface risk. Here's how to build the habit back in.

Adira OD · 11 min read · Sep 2025

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Org. Development

What Organisational Resilience Actually Looks Like in Practice

Resilience isn't about bouncing back — it's about the systems, habits, and culture that allow organisations to absorb shock and reconfigure without losing direction.

Adira OD · 13 min read · Aug 2025

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Leadership

Managing Up, Down, and Across: The Complexity of the Modern MD Role

Today's Managing Director sits at the intersection of board expectations, operational reality, and team capability. Here's what the most effective MDs do differently to manage those tensions.

Adira OD · 10 min read · Jul 2025

Perspectives on Leadership, Strategy, and the Future of Organisations

Perspectives on Leadership, Strategy,
and the Future of Organisations